Friday 19 July 2019

Female entrepreneur pioneers integrated communication tools in Italy



In todays digital world everything is connected. We send music from our laptops to remote speakers using Bluetooth and check emails on the move using smartphones and tablets. More and more of us have apps that carry out remote functions like controlling the thermostat and turning on the oven. Italian entrepreneur Daniela Chiariello was ahead of the curve on this. She understood that for advertising and communication to be successful, it would have to adapt to our digital lives. In 2002 she founded Activart, a Naples-based agency that has pioneered digital integrated communication campaigns for industry, academia and public bodies.

A new era emerges
"I came from the world of cultural heritage, museum cataloguing and art history," Daniela explains.  "While I was volunteering at the Capodimonte museum (in Naples, Italy) almost 30 years ago, I realised that the world of art tended to only speak to experts. I saw a real need and opportunity to communicate to a wider audience." READ MORE